PROJECT CODENAME: SUPERKULTURE
Introducing "Kulture™" The Iconic Ready-to-Drink Iced Americano shaping the next generation of consumer convenience.
01
EMERGING CONSUMER NEEDS
“As consumers increasingly favor light roasted, high quality coffee, driven by global cafe trends, the market for accessible, quality ready-to-drink options grows especially among younger audiences“
02
MARKET OPPORTUNITY
“For decades, there has been little to no innovation in the ready-to-drink coffee market, making it a stale category ripe for disruption with exciting and innovative products“
03
STRATEGIC DIRECTION
“Creating a brand that is fun, accessible, and driven by good intentions will resonate strongly in the evolving market“
04
MISSION STATEMENT
“Our mission is to set the stage for Kulture™ as the new era of Social Drink for the next generation, capturing younger consumer and establishing a community brand for the decade“
05
BRAND IDENTITY
“Superkulture is a cultural brand, combined with superior coffee and elements of social interaction and storytelling at the intersection of Art, Culture, and Technology“
06
BRAND PURPOSE
“Imagine every drink bridges the gap for creators and superfans through unique collaborations, brand partnership and curated content, creating one-of-a-kind, deeper experience and provide exclusive access to collectibles, events or products“
07
VISION STATEMENT
“Our vision is to lead the future of ready-to-drink beverage, aiming to become a historic brand, expanding into an internationally recognized name“